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"The Strategy and Tactics of Pricing"
Price Structure
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Price Structure
Tactics for Pricing Differently Across Segments
PRICE-OFFER CONFIGURATION
Optimizing an Offer Bundle
Designing Segment Specific Bundles
Unbundling Strategically
PRICE METRICS
Creating Good Price Metrics
Performance-Based Metrics
Tie-Ins as Metrics
Value-Based Pricing Finances Hamlet's Castle
PRICE FENCES
Buyer Identification Fences
Purchase Location Fences
Time of Purchase Fences
Purchase Quantity Fences
Summary
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