Is there still a place for SWOT analysis and if so, where?

We absolutely still need SWOT. It's one of those timeless tools that pull a lot of information together. It's a high-level summary of a firm as a player and of the competitive environment at the same time. It can provide valuable context as you refine your purpose and develop your strategy.

If you're not familiar with it, a SWOT analysis looks at a firm's own strengths and weaknesses, and the opportunities and threats in its environment, sometimes using a matrix like the one below.

Is there still a place for SWOT analysis and if so, where?

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