THE CLOSER COMPARISON CLOSE

DESCRIPTION: This close is exactly like the Ben Franklin close except the closer compares himself, personally, to his customer sitting in front of him. This is not only a factual close, but an emotional one as well. The closer has to keep in constant eye contact with his customer all the way through this close, so the closer can see if his customer is paying attention and getting the point. This close works wonders if the closer is slow, deliberate, and sincere when applying it.

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