Keep the best doing their best

You got the best on board, you stopped them getting dulled and cynical within the first few weeks. How do you get them to perform to their best for several years at least? By understanding what motivates them, which is not the same for all people all of the time, or for an individual all of the time. You intuitively know that. Most of us want money, but money rarely compensates for a job we hate, so there must be more to it. Abraham Maslow developed a model called the 'hierarchy of needs' which details the items we all require to keep us motivated. At the bottom of the hierarchy are the basics — food and shelter — in the middle are growth and challenge and at the top is 'self-actualisation' or 'being the best version of ourselves'. Can you help people be the best version of themselves? If you can, they'll stick with you. If you can't — well, at best they will be dulled, at worst they will leave.

People are not lazy. They simply have impotent goals — that is, goals that do not inspire them.

Anthony Robbins, from a seminar

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